Connect Livestorm & HubSpot

HubSpot is a CRM & Marketing platform that streamlines your marketing, sales, content management, and customer service operations.

By connecting Livestorm and HubSpot together you can automatically send registrants and attendees data to your HubSpot. This is a great way to make sure that your Marketing team analyzes events impact and your Sales team can follow up on the leads generated.

Prerequisites And Permissions#

Livestorm Plan#

This integration is available to all Livestorm customers, including our Free Plan (check  here about Livestorm Plans).

HubSpot Plan#

If you want to use your own HubSpot forms to handle your events' registration, you need to have an HubSpot Professional or Enterprise plan in any of the Marketing Hub, Sales Hub, Service Hub and Operations Hub editions. Because HubSpot workflows are not available on the Free and Starter HubSpot plans.

The Basics#

Our HubSpot integration allows you to automatically transfer Livestorm data into your HubSpot account in the form of contacts, companies, deals and contact timeline activities. You can choose to use your Livestorm forms or your HubSpot forms for your events registration, that’s up to you!

Key Objects#

Livestorm leverages the following objects on HubSpot:

• Marketing Events: to automatically view in HubSpot your sessions data at a glance, such as registrants or attendees. You can choose to use or not Marketing Event creation by using the toggle switch. A new Marketing event will be created when:

  • A new session is created on Livestorm.

  • For existing upcoming or on-demand sessions.

• Contacts: to immediately create new contacts in HubSpot for your registrants and push your form attributes to HubSpot properties and fully customize the mapping. You can choose to enable or not the new contact creation by using the toggle switch. A new contact will be created when a people:

  • Registered for an event.

  • Attended a live event.

  • Watched the recording of an event.

  • Watched an on-demand event.

• Contact Timeline Activities: capture all the timestamped events of a registrant's lifecycle, from registration to participation to viewing a replay. See below for more details.

• Companies to immediately create a new company in HubSpot if needed. You can choose to enable or not the new company creation by using the toggle switch. The triggers used to create a new company are the same as the contact ones described above.

⚠️ The company creation only occurs if a existing company with the same name does not exist already on HubSpot. And the creation is made by Livestorm only if the email address is a non-professional one (Gmail, Yahoo, ...) and the website URL is empty. Otherwise, the HubSpot native feature is creating company (see the FAQ below for more details).

• Segments (Lists): you can segment your contacts based on their contact properties or their timeline events occurrence (check here to learn how).

Contact Timeline Events details#

You can enable or disable all the timeline events as you wish by using the corresponding toggle. The integration can create a new contact timeline event on the contact object's activity tab when someone:

• Registered for an event. The timeline event is called "Livestorm Webinars: People Registered" and includes the following properties:

  • The name of the Livestorm event.

  • The link to the Livestorm event's page.

  • The event ID.

  • The precise session ID.

  • The estimated start date and time of the session.

  • The session name.

  • The date and time when the activity was created on the contact's timeline.

• Attended a live event. The timeline event is called "Livestorm Webinars: People Attended Live" and includes

  • The name of the Livestorm event.

  • The link to the Livestorm event's page.

  • The event ID.

  • The precise session ID.

  • The actual start date and time of the session and its duration.

  • The session name.

  • The attendance rate for this contact during this specific session (in %).

  • The attendance duration for this contact during this specific session (in minutes).

  • The number of questions asked by this contact during this specific session.

  • The number of chat messages sent by this contact during this specific session.

  • The number of polls taken by this contact during this specific session.

  • The date and time when the activity was created on the contact's timeline.

• Did not attend a live event. The timeline event is called "Livestorm Webinars: People did Not attend" and includes

  • The name of the Livestorm event.

  • The link to the Livestorm event's page.

  • The event ID.

  • The precise session ID.

  • The actual start date and time of the session and its duration.

  • The session name.

  • The date and time when the activity was created on the contact's timeline.

• Watched the recording of an event. The timeline event is called "Livestorm Webinars: People Watched Recording" and includes the following properties:

  • The name of the Livestorm event.

  • The link to the Livestorm event's page.

  • The event ID.

  • The precise session ID.

  • The actual start date and time of the session.

  • The session name.

  • The date and time when the activity was created on the contact's timeline.

• Watched an on-demand event. To learn more about the difference between on demand and live events, read our dedicated article. The timeline event is called "Livestorm Webinars: People Watched On-demand Event" and includes the following properties:

  • The name of the Livestorm event.

  • The link to the Livestorm event's page.

  • The event ID.

  • The precise session ID.

  • The session name.

  • The date and time when the activity was created on the contact's timeline.

Use Your Livestorm Data In HubSpot#

Our integration gives you four filters to create Segments (Lists) and to trigger workflows in your HubSpot account based on your Livestorm event data. You can read our dedicated article to dig deeper into this topic.

Data Flow Summary#

Your checklist to run effective events with HubSpot#

If you are ready to set up and enable your HubSpot integration, please open your Livestorm account and follow this step-by-step guide. Then, check those important questions:

1) What is my registration workflow?#

This integration allows you to use your Livestorm forms and your HubSpot forms to register people to your Livestorm events. Here are the instructions for each use case.

Register People Using Your Own HubSpot Forms#

If you want to use your own HubSpot forms to register people to your events this is totally possible, you need to follow this step-by-step guide.

Register People Using Your Livestorm Forms#

If you want to use the landing pages provided by Livestorm, you're all set! Everything is managed in your Livestorm workspace, be sure to use the correct registration fields and to map those fields to your favorites HubSpot properties.

2) How do I synchronize my data from Livestorm to HubSpot?#

Map Your HubSpot Properties In Livestorm#

Our HubSpot integration allows you to map the Contact object properties from your HubSpot instance (standard and custom) with your Livestorm people attributes. To start mapping the fields, follow this step-by-step guide.
You can map not only registration fields, but also attendance aggregated data like the number of questions asked by the participant or the attendance rate.

3) How do I manage attribution and source tracking for my webinars?#

If you decide to register from Livestorm pages, you can collect the UTM parameters in your registration page URL and push those UTMs to contact properties simply by using our fields mapping feature. This is an easy way to analyze the source of your registrants. You can also decide to populate any custom property on your Contact.

4) How can I use my Livestorm event data into my HubSpot?#

Marketing Events, Timeline events, Segments (Lists), Dashboards based on contact properties: there many ways to use your webinar data into HubSpot. Read our dedicated article to learn more.

Frequently Asked Questions#

• How can I disable the integration for a specific event?

Go to your event, then Settings -> Apps and uncheck the box next to “HubSpot”. The data related to this event won’t be synchronized into HubSpot.

• How can I connect the same HubSpot account to several Livestorm workspaces

Yes, this is totally possible. Each Livestorm workspace is connected to one and only one HubSpot account. But the same HubSpot account can be connected from different Livestorm workspaces, in case you use multiple workspaces. To do that, be sure to start from Livestorm Marketplace, not from HubSpot.

• Under which circumstances Livestorm will create a new company on HubSpot?

HubSpot as a native capacity to create a new company (detailed company with enriched data ) based on the email address (domain) of the contact. See here for more details.

In order to prevent duplicate companies on your HubSpot account, Livestorm won't create a new company when HubSpot is creating one already. HubSpot creates a new company if the email address is a professional email addreess (not a gmail.com or yahoo.com) and/or the website URL is known. So, be sure to activate the HubSpot option to have companies created for those cases. For the remaining cases, when the email address is not a professional one and the website URL is not filled, then Livestorm will create a new company based on the company attribute value.

• How can I use my HubSpot forms to register people for my events?

Yes, you can! Simply with a workflow with the trigger “Form submission” and then add the “Create Livestorm registrant” action. This works for one shot events as well as recurring events (multi-session). Check our dedicated article.

• Is the HubSpot integration retroactive?

Not at the moment: the integration will only synchronize registration and attendance data occurring after the integration has been enabled. The previous data won’t be synchronized. However you can still do a manual .CSV export of your past data from your Livestorm account and upload it into HubSpot if needed. More information on how to export your events data in our dedicated article.

• Can I use the Livestorm event data as triggers in my workflows?

Absolutely! You can use Livestorm timeline events as triggers in your workflow based on Livestorm events registration and attendance data. Read our dedicated article to learn more.

• Does the HubSpot integration support marketing events?

Yes it does! Check this article to learn how you can leverage the Marketing Events data.

• Where can I see the Livestorm events registration and attendance data in HubSpot?

If a contact has registered for or attended one of your Livestorm events, you will find a section showing the registration data in its timeline.

Once the event is over, you will find another section with the attendance and engagement data for this contact during the session. You can also map attendance and engagement fields from your Livestorm analytics dashboard to contact properties in HubSpot to go even further.

If you don't see the Livestorm insights on your contacts' timeline, click on the "Filter by" menu on top of the timeline and make sure that "Livestorm" is selected in the Integrations category on the right.

• Can I map my HubSpot contact properties with my Livestorm people attributes?

Absolutely: you can map your single line text, single check box, multiple check boxes, drop-down select and radio select HubSpot properties with your Livestorm people attributes. More information in our dedicated article.

• Can I retrieve my event UTM data into HubSpot?

Absolutely: you can map your UTM parameters (Source, Medium, Term, Content, Campaign) to your HubSpot contact properties using our contact attributes mapping feature. The mapped properties will automatically be updated with the corresponding UTM data when a person registers to your Livestorm event.

• Can I create Segment (List) in HubSpot using my Livestorm event data?

Absolutely, we provide 5 filters through timeline events of the Contact. Read our dedicated article to discover more.

• Which HubSpot objects does the integration use?

Our integration works with contacts, timeline activities, companies and Marketing Events.

• How can I retrieve a Livestorm session ID in HubSpot?

You can simply map the Livestorm session ID attribute with the HubSpot contact property of your choice, following the indications in our dedicated article. The session ID will automatically be stored in this property.

• Will the integration create marketing contacts?

It depends on your settings on HubSpot, you can choose to have Livestorm creating new contacts as marketing contacts or not, check precisely the HubSpot official documentation. You should head:

1) Integrations in the settings
2) and then the Marketing Contacts section

You can also decide to use a very simple HubSpot workflow to automatically change their status to "marketing":

• Choose the trigger "When filter criteria option is met" option.

• Select the "Livestorm Webinars: People Registered" filter, then "occurred" and "is known" if you just want to convert all Livestorm registrants as marketing contacts, otherwise you can just play with the filtering options to match your use case: you could filter by event name or event dates and times for instance, or even use the "Livestorm: event ended" filter to only convert contacts who attended one of your events for instance.

• Create an action "Set marketing contact status" and in the field "Marketing contact status" select Set as marketing contact. Save the workflow.