Restreaming Your Event to LinkedIn

Leveraging platforms like Livestorm and LinkedIn can amplify your event's impact, connecting you with a broader professional network. In this article, we'll explore the step-by-step process of restreaming an event from Livestorm to LinkedIn, empowering you to harness the full potential of livestreaming for your professional endeavors. 

Follow our simple instructions to set up your event and launch the live broadcast. By the end, you'll be ready to host engaging live experiences on LinkedIn, expanding your reach and enhancing your brand presence. Let's get started and make your event shine on the world's largest professional network!

In this article

• Restreaming Specifications
• Create an Event on LinkedIn
• Set Up Your Livestorm Event
• Our Livestorm Expert's Tips
• Useful Ressources

Restreaming Specifications

Here are some key points to keep in mind when restreaming your event from Livestorm to LinkedIn:

• Be aware that LinkedIn requires a minimum of 150 connections/subscribers to enable the live function on your account.
• Ensure that you start your event to initiate streaming to each destination.
• Streaming destinations cannot be added or deleted during an ongoing event and must be configured in advance in your settings.
• View statistics, including engagement metrics, are only available within Livestorm and not externally.
• Restreaming events outside of Livestorm does not impact your Monthly Active Contact quota.
• You can leverage multiple speakers, screen sharing, presentations, videos, and media files during your event.
• Livestorm-specific actions such as CTAs and polls are not restreamed, but timers and emojis are.
• Event recordings are automatically enabled for restreaming purposes.
• Future sessions added to an event will automatically be configured for each streaming destination.
• Up to 5 streams are supported for any given event.
• The live window on LinkedIn begins 10 minutes before and extends up to 2 hours after your scheduled event time.
• Ensure you initiate the event on Livestorm within 10 minutes of going live on LinkedIn to avoid disruptions in restreaming capabilities.

Create an Event on LinkedIn

Let's dive into how to set up your event on LinkedIn:

1

Click on the Create an event icon on your LinkedIn home page.

2

Select Online as the event type and LinkedIn Live as the event format.

3

Configure your event and publish it.

You can edit the post's description on LinkedIn as many times as you’d like. However, you can’t edit the title, image, date, or time of the scheduled stream after it is created.

4

Once your stream and event are published on LinkedIn, the latter will become visible and your participants will be able to register.

5

You will then be able to view your upcoming streams on LinkedIn Go Live.

6

You will be able to access the room in which you will preview your stream before going live by clicking on prepare to go live one hour before your event. Once in the preview room, follow the three steps to set up your stream.

Set Up Your Livestorm Event

Here, we'll show you how to set up restreaming on Livestorm, breaking it down step by step for an easy process.

1

Create the event and go to Video settings > Settings. Under Restreaming destinations click on Add destination.

You can also choose to restream an event that is already created. 

2

Choose LinkedIn and copy and paste the Stream URL and Stream Key generated on LinkedIn and click on Create destination.

3

Your Livestorm event is now linked to your LinkedIn event. 🎉

4

When the time comes, start your Livestorm event. Your Livestorm stream will then be restreamed to your LinkedIn preview page.

5

Once the event is started on Livestorm and you see that it all goes well on the LinkedIn preview, click on Go Live in the upper-right corner.

6

You are now live on LinkedIn! 🎉

7

To end your restreaming and your event at the same time, click on End Event in your Livestorm event room. This will automatically stop restreaming in all other destinations.

Our Livestorm Expert's Tips

• Visit https://www.linkedin.com/video/golive/manage 5 to 10 minutes before the event starts to link your Livestorm event and ensure everything is set up correctly.
• Start your event on Livestorm to begin transmitting it in the "preview" on LinkedIn. It's recommended to start your Livestorm event 2 minutes before the scheduled LinkedIn start time to allow participants to join, but avoid starting too early. Consider displaying a PDF, video, or a 5-minute timer to create a waiting room experience across both platforms.
• Assign a moderator for each platform. The moderator can relay questions from LinkedIn directly to the speakers by posting them in the questions tab on Livestorm.
• To test your setup, try running a few tests on your own LinkedIn account using "Go Live Now" without scheduling events to avoid broadcasting to your contacts prematurely.

Useful Ressources

Here are valuable resources to assist you with restreaming on Livestorm and setting up events on LinkedIn:

• Livestorm’s support page for Restreaming
• LinkedIn’s “How To”