Register People Using Your Meta Instant Forms (Facebook Ads)

Have you ever wanted to manage registration directly from your Meta Instant Forms (Facebook Ads) captured data without going through the Livestorm registration pages? Then you've come to the right place! Discover how to integrate a Meta Instant Form with Livestorm: no more CSV import, no more Zapier required!

Create Your Meta Instant Form#

1Go to your Meta for Business Suite (formerly Facebook Business Suite): https://business.facebook.com/business/loginpage/

2 Select your Page (either Business or Personal) and navigate to the Instant Form section from the All Tools left navigation bar.

3 Create a new Form and follow the on-screen instructions or use an existing one.

4 Then apply the following settings for your form fields.

Required & custom fields#

• Ensure your form includes at least those 3 required fields: First Name, Last Name, Email Address.

• You can add any custom fields you want.

Hidden fields (with tracking parameter)#

• During the form configuration at the end, go to Form settings and click on Add Parameter.

• The Parameter name must be exactly livestorm_session_id (be sure to respect this name without spelling mistake).

• Then, fill the Parameter value with the Session ID from Livestorm that you want your Leads to be registered to (⚠️ be very careful to use the session ID and not the event ID).

Set Up The Integration In Livestorm#

Step 1: Connect your Facebook Ads account#

• Go to the special Marketplace (ask the precise URL to your Customer Success Manager) and Sign-in (top right corner) using your Livestorm account.

• Locate the Meta Instant Form (Facebook Ads) app and click on Enable to start the setup.

• Proceed with the Facebook authentication by entering your Facebook credentials (the Facebook account linked to the Business Suite) and accept the permissions asked by Livestorm.

• After a successful authentication, you will be redirected to the field mapping screen, where you can select first the Page and then match your Meta form fields with Livestorm registrant fields.

Step 2: Select the Form & Map Fields#

• Select the appropriate Page and the Instant Form you need to connect and click on the Next button.

• Once the form is selected, all the Livestorm registration fields of the session will be fetched dynamically. Be sure to have the right registration fields configured on your Livestorm event.

• Map your Meta Instant Form fields to the corresponding Livestorm registration fields. The email address should be correctly mapped to the Facebook "Email Address": this is the most important info to ensure the creation of the registrant.

• Double check that the parameter name "livestorm_session_id" contains the correct Livestorm session id you want.

• You can also add the UTM you want to use for your Leads to know the origin of your registrants on your Livestorm dashboard.

Step 3: Finalize the Integration#

• Click Next and then Save to finish the setup: Meta Instant Form is now listed under your active integrations 🎉.

• If you need to connect several Meta Instant Forms, just repeat the process by choosing another form. You can have as many Meta Instant Form (Facebook Ads) integrations as you want running at the same time. Depending of course of the number of Ads you launch.

Frequently Asked Questions#

• How can I test the connection between the form and Livestorm before running my Facebook Ads Campaign?

  • You can use the Meta lead gen testing tool: https://developers.facebook.com/tools/lead-ads-testing

  • Submit a Test Lead by filling the form fields correctly that you configured previously and press the Send blue button.

  • ⚠️ Only one test lead can exist at a time in Meta. You must delete the previous test lead before adding a new one.

  • Please ensure that you do not test with an email address belonging to a member of the Livestorm workspace team, as the registration process differs between team members and external participants.

  • Within a few minutes, check your Livestorm new registrant in your session.

• Why the data transfer is not working for this specific Instant form?
  You should check the status of your form. Only active forms can be used. If your form is rejected, please review Facebook's guidelines to correct or create a new one.

• Why I can't directly see the registrants on my Livestorm session?
  We rely on Facebook's server delivery and may take a few minutes for Leads to appear.

• Can I connect several Instant Forms at the same time on my account?
  Yes, you can! Just add a new integration by clicking on the button "Setup another".

• I have several Facebook Ads integrations active: how can I organise them better?
  You can rename each connector to help you find your way around the list. We recommend that you include the name of your Meta Instant Form for greater clarity. However, be careful not to connect the exact same Instant Form several times.