How to Track Registration Sources in Livestorm?
In Livestorm , you can track the source of all your registrations, just like you would do with your campaign Adwords or Facebook Ads.
When someone registers on the registration page (e.g. app . livestorm . co /acme/my-webinar) we automatically capture any UTM parameters. Then you can display the source of registration for each participant in your event dashboard > active columns > traffic data.
What are UTM parameters?#
UTM parameters are tags (or "parameters") that you add at the end of a URL. When someone clicks on a URL with UTM parameters, those parameters are sent back to your analytics solution ( e.g. Google Analytics, or Livestorm in this case).
How do I add UTM parameters?#
You can use a tool like this one: https://ga-dev-tools.appspot.com/campaign-url-builder/
You can create and add them yourself. See the table and examples below 🙂
| UTM Source | Identifies a search engine, newsletter name, or other source. |
|
utm_source=google |
| UTM Medium | Identifies a medium such as email or cost-per-click. |
|
utm_medium=email |
| UTM Term | Used for paid search. Used to note the keywords for this ad. |
|
utm_term=demo+sales |
| UTM Content | Used for A/B testing and content-targeted ads. Used to differentiate ads or links that point to the same URL. |
|
utm_content=logolink or utm_content=textlink |
| UTM Campaign | Identifies a specific product promotion or strategic campaign. |
|
utm_campaign=spring_sale |
Examples#
1If you sent out an email campaign for your product demo, you could add a link as follows:
https://app.livestorm.co/acme/my-webinar ?utm_medium=email&utm_campaign=campaign1
2If you have a banner ad with a 3000px width on a website header sidebar , you could use:
https://app.livestorm.co/acme/my-webinar ?utm_source=acme&utm_medium=3000banner
Here are a few useful resources:
How do I track UTM parameters with an iframe?#
Embedded the registration form or the company page somewhere else? You can also track UTM parameters if you're using an iframe.
In order to do this, make sure to add the UTM parameters in the iframe, before embedding your form or page somewhere else:
This is necessary, otherwise the UTM parameters won't be tracked.
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