In
When someone registers on the registration page (e.g. app
What are UTM parameters?
How do I add UTM parameters?
- You can use a tool like this one: https://ga-dev-tools.appspot.com/campaign-url-builder/
- You can create and add them yourself. See the table and examples below 🙂
UTM Source | Identifies a search engine, newsletter name, or other source. |
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utm_source=google |
UTM Medium | Identifies a medium such as email or cost-per-click. |
|
utm_medium=email |
UTM Term | Used for paid search. Used to note the keywords for this ad. |
|
utm_term=demo+sales |
UTM Content | Used for A/B testing and content-targeted ads. Used to differentiate ads or links that point to the same URL. |
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utm_content=logolink or utm_content=textlink |
UTM Campaign | Identifies a specific product promotion or strategic campaign. |
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utm_campaign=spring_sale |
Examples
https://app.livestorm.co/acme/my-webinar ?utm_medium=email&utm_campaign=campaign1
https://app.livestorm.co/acme/my-webinar ?utm_source=acme&utm_medium=3000banner
Here are a few useful resources:
- https://learn.g2.com/utm-codes
- https://support.google.com/analytics/answer/1033867?hl=en
- https://neilpatel.com/blog/the-ultimate-guide-to-using-utm-parameters/
How do I track UTM parameters with an iframe?
Embedded the registration form or the company page somewhere else? You can also track UTM parameters if you're using an iframe.
In order to do this, make sure to add the UTM parameters in the iframe, before embedding your form or page somewhere else:
This is necessary, otherwise the UTM parameters won't be tracked.