Register people using your Marketo forms

In this article, we'll show you how to connect your Marketo form to a Livestorm event and, optionally, get all the information needed for your emailing campaign directly in Marketo.

Create a Custom Field "Livestorm_sessionid" For Your Leads

1

In Admin > Data Management > Field Management, click on New Custom Field.

2

Fill in the form with the following information and click on Create:

• Object: Person
• Type: String
• Name: Livestorm_sessionid
• API Name: livestormsessionid

Create a Livestorm Webhook

1

In Admin > Integration > Webhooks, click on New Webhook.

2

Fill in the form with the following information and click on Save:

• Webhook Name: Register
• Participant URL: https://api.livestorm.co/v1/sessions/{{lead.Livestorm_sessionid:default=edit me}}/people 
• Request Type: POST 
• Template: 

{
  "data": {
    "type": "people",
    "attributes": {
      "fields": [
        {
          "id": "email",
          "value": {{lead.Email Address:default=edit me}}
        },
        {
	   "id":"first_name",
	   "value": {{lead.First Name:default=edit me}}
        },
        {
	    "id":"last_name",
	    "value": {{lead.Last Name:default=edit me}}
        }
      ]
    }
  }
}

Create a Smart Campaign Triggered by the Submission of Your Form

1

In Marketing Activities, select your program and click on New> New Smart Campaign.

2

In your new Smart Campaign, under Smart List, select the trigger Fills Out Form and select your form.

Change the Data Value in Flow

1

In your smart campaign, in Flow, add an action Change Data Value with the following information:

• Attribute: livestorm_sessionid
• New Value: input the ID of the session you'd like to register contacts to (you can find it in the URL of the room of your event).

2

Add a Call Webhook action and select the Register participant webhook you've just created.

3

Add any other action you would need for your campaign (change program status, send registration email,...).

Additional Information

• If you use any custom attributes for your registration, you would need to map them between Marketo and Livestorm in the "template" part of your webhook.
• If you want to save the unique access link of a registrant to use it in your email campaign, you would need to:
  • Create a custom field for your lead to temporarily store this link.
  • Create a custom field for your program member to store this link.
    • In your webhook, under response mapping, you can send "data.attributes.connection_link" to this new field.
  • In the flow of your smart campaign, add a Change Program Member Data action to change the value of an attribute storing the unique access link using this field.