Measure views and conversion

Beyond the registration counter: track page views and your conversion rate.

What it's for#

Publishing unlocks a page's Overview tab: a set of cards holding its public address, the embed snippet, the newest sign-ups, and a Performance card, how many people saw the page, how many registered, and the conversion rate between the two. Enough to judge how well your campaigns are working.

How to#

1 Open a published page and select the “Overview” tab.

2 In the “Performance” card (“Since publish”), read the three tiles: “Page views”, “Registrations” and “Conversion”.

3 Conversion is the ratio of registrations to views. Click “Refresh” to update the figures.

4 Click the “Registrations” tile to open the “Registrants” tab and see who exactly signed up.

5 Below the numbers, the “Latest registrants” card lists the newest sign-ups, as many as the card has room for, with how long ago they came in, the page’s pulse, without leaving the tab. “See all registrants” opens the full list.

Good to know#

• Overview and Registrants unlock at publication: a draft has no address, no views and no registrations, so both tabs stay disabled.

• Conversion shows “-” while there are no views (the calculation would be meaningless).

• The figures cover sign-ups made through this page; for a Livestorm or Zoom event, the full list also lives on that platform.

• The public address and the embed snippet sit on the same tab, and they stay readable even if the numbers fail to load. A link you came to copy is never taken away by an outage.