See where your registrations come from

Break sign-ups down by referring site and by the UTM tags on the links you share.

What it's for#

Once the page is published, its Overview tab breaks your registrations down by where the sign-ups came from, under the Performance card's divider. It has two kinds of breakdown: the referring site, captured automatically from each visitor's browser, and the UTM dimensions (Source, Medium, Campaign, Term, Content) read from the utm_* parameters on the links you share.

How to#

1 Open a published page, select the “Overview” tab and scroll to the acquisition breakdown, under the numbers in the Performance card.

2 It opens on the Referring site breakdown, which lists the sites visitors came from, captured automatically with no tagging on your part.

3 Switch to a UTM breakdown: Source, Medium, Campaign, Term or Content. A hint reminds you these fill in only when you tag your links, so sign-ups that arrive with no UTM tag are grouped under "Direct / none".

4 To populate them, add utm_source, utm_medium and utm_campaign (utm_term and utm_content are optional) to the page links you distribute by email, social or ads. For example:

https://venue.livestorm.app/acme/spring-webinar?utm_source=newsletter&utm_medium=email&utm_campaign=spring_launch

5 Each breakdown ranks the top 8 values and groups the rest under "Other". A count is the number of distinct people who registered, not page views.

Good to know#

• The acquisition breakdown only appears after publishing: a draft page has no sign-ups to break down.

• UTMs are read at registration time from the page URL: there is no first-touch attribution kept across navigation, and views are never attributed, only registrations.

• Untagged sign-ups fall under "Direct / none", and every dimension shows its top 8 values plus "Other".