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54.47Z\"\u002F>",{"left":49,"top":49,"width":444,"height":444,"rotate":49,"vFlip":51,"hFlip":51,"body":445},32,"\u003Cpath fill=\"currentColor\" d=\"M10.828 28h10.344a3.43 3.43 0 0 0 3.43-3.43V10.33h-3.43v14.24H7.398a3.43 3.43 0 0 0 3.43 3.43\"\u002F>\u003Cpath fill=\"currentColor\" d=\"M21.172 4H10.828a3.43 3.43 0 0 0-3.43 3.43v14.24h3.43V7.43h13.774A3.43 3.43 0 0 0 21.172 4\"\u002F>",{"left":49,"top":49,"width":50,"height":50,"rotate":49,"vFlip":51,"hFlip":51,"body":447},"\u003Cpath fill=\"currentColor\" d=\"M224 128a8 8 0 0 1-8 8h-80v80a8 8 0 0 1-16 0v-80H40a8 8 0 0 1 0-16h80V40a8 8 0 0 1 16 0v80h80a8 8 0 0 1 8 8\"\u002F>",{"componentHome":449,"componentOnDemandProductTraining":451,"componentSearch":457,"componentWording":463,"collection":488,"category":489,"page":493,"relatedCategories":701},{"id":38,"trackingBreadcrumbTitle":450},"Accueil",{"id":452,"title":453,"text":454,"ctaWording":455,"ctaLink":456},"Oo_c3Yl8T8qZQPLicCmQeA","Rejoignez notre démonstration produit Livestorm en 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Vous apprendrez comment utiliser Livestorm pour vos webinars.","Regarder","https:\u002F\u002Fapp.livestorm.co\u002Flivestorm\u002Flivestorm-demo-live-fr",{"id":458,"searchBarPlaceholder":47,"searchBarTitle":459,"searchBarText":460,"noMatchDropdown":461,"noMatchText":462},"FyrhIkjwTtKxrPLyYmL17A","Résultats de la recherche pour *#{searchedTerm}*","*#{articleCount}* articles trouvés","Aucun résultat trouvé","Aucun article n'a été trouvé. Voulez-vous réessayer ?",{"id":464,"articleRelatedArticles":465,"articleInThisArticle":466,"articleWhoCanUseIt":467,"articleOnWhichPlans":468,"categoryTitle":469,"collectionTitle":470,"plansAll":471,"plansAddOns":472,"plansFree":473,"plansPro":474,"plansProAddOn":475,"plansBusiness":476,"plansBusinessAddOn":477,"plansEnterprise":478,"plansEnterpriseAddOn":479,"usersAll":471,"usersAdmin":480,"usersAttendee":481,"usersGuestSpeaker":482,"usersHost":483,"usersMember":484,"usersModerator":485,"usersViewer":486,"usersWorkspaceOwner":487},"VbxVVgD3R1CWLS-qj-SGFw","Articles connexes","Dans cet article","Qui peut l'utiliser ?","Sur quels plans ?","Catégories","Articles les plus populaires","Tous","Add-ons","Gratuit","Pro","Pro (tarification aux participants) en tant qu'add-on payant","Business","Business en tant qu'add-on payant","Entreprise","Entreprise en tant qu'add-on payant","Admin","Participant","Invité","Hôte","Membre","Modérateur","Spectateur","Propriétaire de l'espace de travail",{"id":34,"slug":36,"name":35,"trackingBreadcrumbTitle":67},{"id":490,"name":491,"slug":492,"trackingBreadcrumbTitle":67},"P0Ip1KRnTze89o9DBI8Teg","Pages d'inscription","pages",{"id":494,"slug":495,"alternativeVersions":496,"seoTitle":502,"seoDescription":503,"categories":504,"title":502,"structuredText":506,"relatedArticles":688,"trackName":67,"trackingBreadcrumbTitle":67},"H2Ya72TBT_qRdrEnWnzxkQ","lancer-un-test-ab",[497,500],{"locale":498,"slug":499},"en","run-an-ab-test",{"locale":501,"slug":495},"fr","Lancer un test A\u002FB sur une page","Comparez jusqu'à quatre versions d'une page publiée, puis gardez celle qui convertit le mieux.",[505],{"id":490},{"blocks":507,"links":550,"value":551},[508,513,516,525,530,535,540,545],{"__typename":509,"id":510,"ofType":511,"content":512},"SupportCalloutRecord","GYcfaTLMSem9NOWSFm02Dw","info","\u003Cp>Cette fonctionnalité est disponible uniquement dans Pages & Hubs, notre nouvel outil de création de pages d'inscription. Elle est en bêta et disponible sur demande : l'équipe Livestorm l'active par organisation. Écrivez à \u003Ca href=\"mailto:help@livestorm.co\">help@livestorm.co\u003C\u002Fa> pour en bénéficier.\u003C\u002Fp>\n",{"__typename":514,"id":515},"SupportTableOfContentRecord","WvDopPpLTXG2wJRjvlkXvg",{"__typename":517,"id":518,"image":519,"maxWidth":524},"SupportImageRecord","X-H67b-vSgO_YFTvmzDdOg",{"alt":520,"height":521,"url":522,"width":523},"Ouvrez une page publiée sur son onglet « Test A\u002FB », puis cliquez sur « Créer la version B ».",900,"https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793010802-venue-page-ab-test-fr-step-1.webp",1440,null,{"__typename":517,"id":526,"image":527,"maxWidth":524},"C2u_U7mPR4SBeloLhYgnuQ",{"alt":528,"height":521,"url":529,"width":523},"La version B est d'abord une copie de la « Version A (originale) », à sa propre adresse. Cliquez sur « Modifier » dans la ligne d'une version pour l'ouvrir dans le builder, puis changez ce que vous voulez comparer, par exemple le titre ou le visuel.","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793010806-venue-page-ab-test-fr-step-2.webp",{"__typename":517,"id":531,"image":532,"maxWidth":524},"c1bdzKH3QtmDeQPNxDaqkw",{"alt":533,"height":521,"url":534,"width":523},"Dans le builder, l'en-tête indique « Version B d'un test A\u002FB ». Le sélecteur « Version », au bout de la barre d'onglets, ouvre le même écran pour une autre version.","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793010811-venue-page-ab-test-fr-step-3.webp",{"__typename":517,"id":536,"image":537,"maxWidth":524},"L7jsKpHSS8OJO6AkhWE3kw",{"alt":538,"height":521,"url":539,"width":523},"Une fois le test lancé, on ne peut plus ajouter ni retirer de version.","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793010816-venue-page-ab-test-fr-step-4.webp",{"__typename":517,"id":541,"image":542,"maxWidth":524},"CDUa5VaAT-u1owoMIzqHmw",{"alt":543,"height":521,"url":544,"width":523},"Pendant le test, chaque version affiche ses « Vues », ses « Inscriptions » et sa « Conversion ». Celle qui convertit le mieux porte l'étiquette « En tête ».","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793010822-venue-page-ab-test-fr-step-5.webp",{"__typename":517,"id":546,"image":547,"maxWidth":524},"cba3AlfISYaEem5FGbYHMQ",{"alt":548,"height":521,"url":549,"width":523},"La version gardée devient le contenu de la page, à son adresse.","https:\u002F\u002Fwww.datocms-assets.com\u002F1127\u002F1793010827-venue-page-ab-test-fr-step-6.webp",[],{"schema":552,"document":553},"dast",{"type":554,"children":555},"root",[556,558,559,564,570,574,578,582,590,591,598,599,606,607,614,615,622,623,630,631,635],{"item":510,"type":557},"block",{"item":515,"type":557},{"type":560,"children":561},"paragraph",[562],{"type":563,"value":503},"span",{"type":565,"level":566,"children":567},"heading",2,[568],{"type":563,"value":569},"À quoi ça sert",{"type":560,"children":571},[572],{"type":563,"value":573},"Un test A\u002FB répartit à parts égales les visiteurs de l'adresse de votre page entre ses versions. Chaque visiteur revoit toujours la même, et l'onglet Test A\u002FB de la page compare le nombre d'inscriptions de chacune.",{"type":560,"children":575},[576],{"type":563,"value":577},"Les versions restent dans la page : elles n'apparaissent jamais dans votre liste de pages, et la page garde son adresse. Quand vous terminez le test, la version gardée devient le contenu de la page.",{"type":565,"level":566,"children":579},[580],{"type":563,"value":581},"Comment faire",{"type":560,"children":583},[584,588],{"type":563,"marks":585,"value":587},[586],"code","1",{"type":563,"value":589}," Ouvrez une page publiée sur son onglet « Test A\u002FB », puis cliquez sur « Créer la version B ».",{"item":518,"type":557},{"type":560,"children":592},[593,596],{"type":563,"marks":594,"value":595},[586],"2",{"type":563,"value":597}," La version B est d'abord une copie de la « Version A (originale) », à sa propre adresse. Cliquez sur « Modifier » dans la ligne d'une version pour l'ouvrir dans le builder, puis changez ce que vous voulez comparer, par exemple le titre ou le visuel.",{"item":526,"type":557},{"type":560,"children":600},[601,604],{"type":563,"marks":602,"value":603},[586],"3",{"type":563,"value":605}," Dans le builder, l'en-tête indique « Version B d'un test A\u002FB ». Le sélecteur « Version », au bout de la barre d'onglets, ouvre le même écran pour une autre version.",{"item":531,"type":557},{"type":560,"children":608},[609,612],{"type":563,"marks":610,"value":611},[586],"4",{"type":563,"value":613}," De retour sur l'onglet « Test A\u002FB », cliquez sur « Ajouter la version C » pour une troisième version, puis à nouveau pour une quatrième. 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Celle qui convertit le mieux porte l'étiquette « En tête ».",{"item":541,"type":557},{"type":560,"children":624},[625,628],{"type":563,"marks":626,"value":627},[586],"6",{"type":563,"value":629}," Pour finir, cliquez sur « Terminer le test », choisissez la version à garder et confirmez avec « Garder la version B » (le bouton reprend la lettre choisie).",{"item":546,"type":557},{"type":565,"level":566,"children":632},[633],{"type":563,"value":634},"Bon à savoir",{"type":636,"style":637,"children":638},"list","bulleted",[639,646,652,658,664,670,676,682],{"type":640,"children":641},"listItem",[642],{"type":560,"children":643},[644],{"type":563,"value":645},"Seule une page publiée peut être testée : d'ici là, « Créer la version B » reste désactivé. « Lancer le test » demande aussi au moins une autre version publiée.",{"type":640,"children":647},[648],{"type":560,"children":649},[650],{"type":563,"value":651},"Un test compare quatre versions au plus, de A à D. 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