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Améliorez vos analyses de webinar et dynamisez vos efforts marketing grâce à ce guide.",[701,702,703],{"id":619},{"id":619},{"id":582},"inscription Livestorm, suivi sources d’inscription",{"blocks":706,"links":725,"value":726},[707,715,719],{"__typename":708,"id":709,"image":710,"maxWidth":595},"SupportImageRecord","EEud4TMuQWCrgn_bec_0Gw",{"alt":711,"height":712,"url":713,"width":714},"TBD",576,"https://livestorm.imgix.net/1127/1729147614-file-pq9lvsvap2.png",1632,{"__typename":716,"id":717,"content":718},"SupportTableRecord","QY0dViPmRWOhDd1KO9zFfw","\u003Ctable border=\"1\" style=\"border-collapse: collapse;\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>UTM Source\u003C/td>\n\u003Ctd>Identifie un moteur de recherche, le nom d'une newsletter ou une autre source.\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Ccode>utm_source\u003C/code> \u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>utm_source=google\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>UTM Medium\u003C/td>\n\u003Ctd>Identifie un média tel que l'email ou le coût par clic.\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Ccode>utm_medium\u003C/code> \u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>utm_medium=email\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>UTM Term\u003C/td>\n\u003Ctd>Utilisé pour la recherche payante. Sert à noter les mots-clés pour cette annonce.\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Ccode>utm_term\u003C/code> \u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>utm_term=demo+sales\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>UTM Content\u003C/td>\n\u003Ctd>Utilisé pour les tests A/B et les publicités ciblées par contenu. Sert à différencier les annonces ou liens qui pointent vers la même URL.\u003C/td>\n\u003Ctd>\n\u003Cp>\u003Ccode>utm_content\u003C/code> \u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>utm_content=logolink \u003C/p>\n\u003Cp>ou  utm_content=textlink\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003Ctr>\n\u003Ctd>UTM Campaign\u003C/td>\n\u003Ctd>Identifie une promotion de produit spécifique ou une campagne stratégique. \u003C/td>\n\u003Ctd>\n\u003Cp>\u003Ccode>utm_campaign\u003C/code> \u003C/p>\n\u003C/td>\n\u003Ctd>\n\u003Cp>utm_campaign=spring_sale\u003C/p>\n\u003C/td>\n\u003C/tr>\n\u003C/tbody>\n\u003C/table>",{"__typename":708,"id":720,"image":721,"maxWidth":595},"U5hZKgORRLaBXlY4ICdlpA",{"alt":711,"height":722,"url":723,"width":724},677,"https://livestorm.imgix.net/1127/1729148265-file-wbrocnbu4m.png",1011,[],{"schema":727,"document":728},"dast",{"type":729,"children":730},"root",[731,737,762,764,770,774,778,799,800,804,812,819,826,832,838,864,868,872,876,877],{"type":732,"children":733},"paragraph",[734],{"type":735,"value":736},"span","Dans Livestorm, vous pouvez suivre la source de toutes vos inscriptions, tout comme vous le feriez avec votre campagne Adwords ou Facebook Ads.",{"type":732,"children":738},[739,741,745,747,751,753,756,757,760],{"type":735,"value":740},"Lorsqu'une personne s'inscrit sur la page d'inscription (par exemple app.livestorm.co/acme/mon-webinar) ",{"type":735,"marks":742,"value":744},[743],"strong","nous capturons automatiquement tous les paramètres UTM.",{"type":735,"value":746}," Vous pouvez ensuite afficher la source d'inscription pour chaque participant·e dans votre ",{"type":735,"marks":748,"value":750},[749],"highlight","tableau de bord de l'événement",{"type":735,"value":752}," > ",{"type":735,"marks":754,"value":755},[749],"colonnes actives",{"type":735,"value":752},{"type":735,"marks":758,"value":759},[749],"données de trafic",{"type":735,"value":761},".",{"item":709,"type":763},"block",{"type":765,"level":766,"children":767},"heading",2,[768],{"type":735,"value":769},"Qu'est-ce que les paramètres UTM ?",{"type":732,"children":771},[772],{"type":735,"value":773},"Les paramètres UTM sont des balises (ou « paramètres ») que vous ajoutez à la fin d'une URL. Lorsqu'une personne clique sur une URL contenant des paramètres UTM, ces paramètres sont renvoyés à votre solution d'analyse (par exemple Google Analytics, ou Livestorm dans ce cas).",{"type":765,"level":766,"children":775},[776],{"type":735,"value":777},"Comment ajouter des paramètres UTM ?",{"type":631,"style":779,"children":780},"bulleted",[781,793],{"type":782,"children":783},"listItem",[784],{"type":732,"children":785},[786,788],{"type":735,"value":787},"Vous pouvez utiliser un outil comme celui-ci : ",{"url":789,"type":790,"children":791},"https://ga-dev-tools.appspot.com/campaign-url-builder/","link",[792],{"type":735,"value":789},{"type":782,"children":794},[795],{"type":732,"children":796},[797],{"type":735,"value":798},"Vous pouvez les créer et les ajouter vous-même. Voir le tableau et les exemples ci-dessous 🙂",{"item":717,"type":763},{"type":765,"level":766,"children":801},[802],{"type":735,"value":803},"Exemples",{"type":732,"children":805},[806,810],{"type":735,"marks":807,"value":809},[808],"code","1",{"type":735,"value":811},"Si vous avez envoyé une campagne email pour la démo de votre produit, vous pourriez ajouter un lien comme suit :",{"type":732,"children":813},[814,816],{"type":735,"value":815},"https://app.livestorm.co/acme/my-webinar ",{"type":735,"marks":817,"value":818},[743],"?utm_medium=email&utm_campaign=campaign1",{"type":732,"children":820},[821,824],{"type":735,"marks":822,"value":823},[808],"2",{"type":735,"value":825},"Si vous avez une bannière publicitaire d'une largeur de 3000px dans une barre latérale d'en-tête de site web, vous pourriez utiliser :",{"type":732,"children":827},[828,829],{"type":735,"value":815},{"type":735,"marks":830,"value":831},[743],"?utm_source=acme&utm_medium=3000banner",{"type":732,"children":833},[834],{"type":735,"marks":835,"value":837},[836],"underline","Voici quelques ressources utiles :",{"type":631,"style":779,"children":839},[840,848,856],{"type":782,"children":841},[842],{"type":732,"children":843},[844],{"url":845,"type":790,"children":846},"https://learn.g2.com/utm-codes",[847],{"type":735,"value":845},{"type":782,"children":849},[850],{"type":732,"children":851},[852],{"url":853,"type":790,"children":854},"https://support.google.com/analytics/answer/1033867?hl=en",[855],{"type":735,"value":853},{"type":782,"children":857},[858],{"type":732,"children":859},[860],{"url":861,"type":790,"children":862},"https://neilpatel.com/blog/the-ultimate-guide-to-using-utm-parameters/",[863],{"type":735,"value":861},{"type":765,"level":766,"children":865},[866],{"type":735,"value":867},"Comment suivre les paramètres UTM avec un iframe ?",{"type":732,"children":869},[870],{"type":735,"value":871},"Formulaire d'inscription intégré ou page de l'entreprise ailleurs ? Vous pouvez également suivre les paramètres UTM si vous utilisez un iframe.",{"type":732,"children":873},[874],{"type":735,"value":875},"Pour ce faire, assurez-vous d'ajouter les paramètres UTM dans l'iframe, avant d'intégrer votre formulaire ou page ailleurs :",{"item":720,"type":763},{"type":732,"children":878},[879],{"type":735,"value":880},"Ceci est nécessaire, sinon les paramètres UTM ne seront pas 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